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If you want to launch a new product or improve an existing one, it’s helpful to know what consumers think before you release it. It’s important to create an accurate and well-targeted proposal. With the help of Crowdtech Survey, you’re able to get feedback from consumers, ensuring that the product meets their high expectations in 2023!
A large number of products are launched every year. But how can you determine if it will be a success? Market research greatly increases the chances of your product’s success.
A commonly used research method is quantitative research, by collecting data from respondents through the use of questionnaires. This method provides valuable feedback from consumers in an efficient, fast, and easy way. Data is necessary to persuade the internal organization, such as:
• How many people show interest in the product?
• Is it a growing or shrinking market where the product is positioned?
• How many consumers are willing to spend money on the product?
Quantitative research offers important advantages, including objective results, statistical analysis, reliable samples, comparability, and the ability to collect data from a large number of respondents.
These insights, gathered efficiently through features like automated reporting and real-time data analysis, provide a solid foundation for taking the next step in the product development process.
A solution for every phase
Crowdtech Survey supports all stages of product development by providing valuable consumer insights, from concept development to marketing strategy. In the early stages, you use Crowdtech to identify needs and develop concepts. During the development phase, you can test user experiences, and in the final phase, you can use it for brand positioning of the product and to determine which marketing and communication strategies are most effective in promoting and selling the product.
Using the integrated features of the platform, you can streamline the data collection process and gain real-time insights that inform every stage of product development.
By collecting feedback from your target audience, Crowdtech Survey helps businesses create products that fulfill consumers’ needs and improve their chances of success in the market.
Benefits of quantitative research
Numerous large international companies, such as Coca-Cola, Amazon, Procter & Gamble, and McDonald’s, use Crowdtech Survey for product development. These companies are interested in understanding consumer preferences and finding ways to cater to their needs. Organizations that involve consumers in product development prioritize customer satisfaction.
Crowdtech Survey offers benefits of quantitative research for start-ups and scale-ups as well. The software helps identify opportunities and increases the chances of success in the market.
What are the benefits of Crowdtech Survey for you?
Crowdtech Survey is designed with the respondent’s needs in mind, resulting in an intuitive and easy-to-use platform for all users. The respondent is at the center of all design choices. Surveys are designed to be visually appealing, creative, and user-friendly. Crowdtech Survey also complies with WCAG (Web Content Accessibility Guidelines) requirements to ensure digital accessibility.
The entire research cycle, from questionnaire design to data analysis and dashboard management, can be completed on one user-friendly platform without the need for programming knowledge. With the Crowdtech Academy, you can learn how to set up a professional survey in just one hour.
To further enhance respondent engagement, the platform includes features like the Conversational Survey, which simulates real conversations for deeper insights and more honest feedback. This human-like interaction ensures that your surveys not only collect data but also foster a genuine connection with respondents.
Crowdtech’s hosted platform allows you to access your surveys on any device without the need to download any software. In addition, our ISO 27001 certification guarantees the security of your valuable data.
