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Crowdtech utilizes the power of data and the latest technologies to provide valuable insights, empowering organizations to make informed decisions. The platform is specifically designed to support customers in both qualitative and quantitative research, offering a seamless experience for respondents.

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Crowdtech Insights offers an all-in-one platform to fulfill all your market research needs. Whether you need qualitative or quantitative research, a community or a single survey, we provide the tools and expertise to accomplish your research objectives. Our secure and user-friendly platform ensures that you remain in control and can track real-time results from anywhere.

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Crowdtech Insights provides numerous opportunities to enhance your brand and maximize customer engagement. With our platform, you can not only create different types of surveys but also establish communities and engage in meaningful conversations with your target audience. Our advanced routing capabilities and the utilization of quotas, referrals, and links ensure that your research is consistently representative.

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Enabling a deeper level of probing

Online qualitative research has developed in leaps and bounds over the past decade, and accelerated further due to the world’s increased digitization during the global pandemic. At Crowdtech we strive to stay ahead of the digital curve, improving and enhancing our online research offerings wherever possible. Running online qualitative research communities is an important element of our work. Naturally, effective moderation is critical to the success of any qualitative community, and it is our role to ensure that moderators can carry out their jobs in this space as well as possible. Since qualitative research moved online, moderators have faced the challenge of how to probe deeply and effectively, without the benefit of traditional face-to-face interaction. Enabling moderators to probe in real-time To address this challenge, we have developed what we call our Staircase tool. This brand new tool -part of our community platform- enables customized smart-routing of questions in a survey, the main effect of which is to enable moderators to probe individual responses in real-time, before respondents move onto the next question. Typically, probing would take place after respondents had moved forwards with a survey, meaning that answers to probed questions would be recorded ‘after the fact’. Now the Staircase options allows moderators to drill down on exact responses in the moment of response, enabling moderator and respondent to ‘walk the staircase’ together, getting into a deeper discussion on a certain point or topic. It does this is by honing respondents’ focus in on each individual question rather than presenting them with a set of questions at a time. This allows for deeper concentration on each question, in a way that is customized to individual respondents, taking into account how they have answered the previous question. Allows for drilling-down in qualitative research A further benefit of the Staircase tool that’s part of our Community platform is that it effectively brings the logic of a quantitative survey into a qualitative panel. While the two branches of research have different applications and uses, there are elements of each that can benefit the other. Quantitative research has long had the ability to drill down for greater granularity of research. On the other hand, qualitative research has typically been on a flatter level, set up for in-depth engagement, with the opportunity to probe to a second level on an ad hoc basis. The Staircase tool now marries the best of both branches together, enabling the drilling down process to happen in the qualitative space by utilizing the survey logic of quantitative research. This has the result of being able to address any topic or assess any attitude or behaviour at a deep qualitative level yet following a structured, quantitative approach. Further, it allows respondents to only see their own answers and moderation correspondence. This results in keeping the conversation more focused on their own thoughts and perceptions, rather than being influenced by the rest of the community. Online qualitative research achieves reach and depth Often research solutions focus more on quantitative than qualitative work, due to the fact that the bulk of research sits within this space. At Crowdtech we recognise that both elements are vitally important to our overall offering to clients, and as such as aim to develop both to their optimal capacity. Therefore the Crowdtech staircase is one of the benefits our Community platform has to offer. Digitization has opened up qualitative research in numerous ways, but also posed some difficulties to overcome. With the development of various tools and techniques – the latest being our Staircase tool – we are confident that our online qualitative offering not only matches, but truly surpasses traditional face-to-face alternatives. This results in wider reaching surveys, faster turnaround and now, thanks to the Staircase, greater depth than ever before.

Why customer panels are better than access panels

I am writing this article because I believe it is very important that you know who you are listening to so you know for sure you can trust them and they are who they say they are. With respondents from an access panel it is difficult to find out who they really are, which is why I attached such weight to customer panels. WHAT IS A CUSTOMER PANEL? Before going into the benefits of a customer panel let's first define what a customer panel is. A customer panel is often also described as a dedicated panel or private panel. However, these are access panels disguised as customer panels, they come in different shapes and forms: The most basic form of an Access PanelIn their most basic form, Access Panels come with a background variable showing that a specific person could be a customer of your company. This person is not recruited through your company and you will never be certain if that person is actually your customer. An Access Panel is accessed by many different research companies, brands and organisations, so any relationship developed is solely between the access panel company and the respondents, not between a brand and its customers. When your Access Panel provider recruits for youAn access panel provider can recruit specifically for you and provides other background variables that are important to you. So far so good, just make sure their recruitment is solid and they are not asking blunt questions like "Are you customer of brand X?". The only issue with this kind of panel is that most of the time it is not very customisable and these respondents will also be utilised in studies for other companies. The real deal: A Customer panelA genuine customer panel is built only for your company: with your look & feel, with your tone of voice, a recruitment process that aligns with your other communication and panellists recruited from your own customers. You and your colleagues are the only ones talking to your panellists and all the data that is collected is yours. The panellists know what they signed up for and will be happy to co-operate because they have previously engaged with your organisation and brand. THE DIFFERENCES BETWEEN A CUSTOMER PANEL AND AN ACCESS PANEL In this article I will compare the most recent type of customer panel (the real deal) with access panels. By showing you the pros and cons I think I will show you why your company should really be implementing a customer panel. How motivated are your members? If a person joins your customer panel they do this because they want to help your company and they want to be involved with your company. People who are in an access panel did not join to help your company. They probably want to earn some money in their spare time and at best like to fill in questionnaires. This raises a few questions: Are they really prepared to help or will they do whatever it takes to earn some money? If they join the questionnaire to earn money, how can you make sure their answers are true and that they are who they say they are? If they are motivated by money, why would they spend more time than absolutely necessary on completing the survey? Our experience with customer panels is that you do not need to pay a panellist anything. They like to help your company and like to be involved. This can be seen in the length of open answers, these are 85% longer than those from access panellists. High quality engagement from your members People who are in a customer panel take time to participate and are prepared to answer your questions. You can see this in the average time it takes them to complete a survey compared to access panellist. You do not see any straight liners (every question in a matrix gets the same answer) from your own customers and open answers are more elaborate. What are the differences in costs? If you regularly want to talk to your customers a customer panel is always the better option. It takes some time and effort to setup and you pay an annual fee for using panel management software, but the variable cost (cost per complete) is close to zero, since incentivizing customer panels is generally not necessary. With access panels you pay per complete, so one advantage is that you have no fixed costs. So if you are only looking at the cost of your surveys, then you have to conduct surveys regularly to get a cost advantage from customer panels. Which research panel has more flexibility? Once the panellist has joined your panel you can ask your panellist what you want, when you want. However, what happens when you need speed for agile working? Ask your panellist if they are prepared to react within 4 hours and within your customer panel I am sure you will find a group of panellists who are willing. You need mystery shoppers or community members for a pop up community? It is easy to recruit them from you panel. You have highly motivated panellists so there are always people who want to help. A research panel that allows you to engage By having a private panel your company shows that you are interested in the opinions and ideas of your consumers. People like to be engaged, so this is not only a way of getting insights but also a marketing tool. Never forget that a customer panel is not a national representative sample. People who joined your panel like your brand or want to contribute to your company. They are not representative of the whole population. So if you want to know what the whole population thinks then a customer panel is not suitable for that study. GETTING STARTED WITH A CUSTOMER PANEL To be a successful company you have to listen to your customers and know what is important to them. One of the best ways to do this is by starting a customer panel. At Crowdtech we have spent the last decade helping organisations improve customer satisfaction through customer panels. I have seen a lot of success stories in every industry sector and am happy to share them with you.

10 steps to make research communities work for you

If you want to stay one step ahead of the market and gain more consumer nuance than your competitors, you will need the backing of an online community research. By using this market research tool you will gain valuable insights into the market and in particular the needs, perspective and satisfaction of your target audience. This article gives you the top 10 key steps towards making online community research work for you. 1. Agency and Client make a Great Team The number one priority when looking at online community research is to have a great research team and define the roles each one plays. These roles can be fully outsourced to your partner agency, absorbed within client side research teams or balanced through a hybrid model somewhere between the two. The main roles in the team should include: The Strategic Director - this individual heads up the direction of the team. Their role is to make sure that the strategy is right for the type of information you need and that the research meets the wider business objectives. Engagement Manager - this role involves keeping the online research community running efficiently and getting participants on board. Engagement managers build a community infrastructure that keeps all the members involved and encourages engagement. Content Producer - this is the person who will be in charge of producing content on a continuous basis. The best content will inevitably come from the online research community and this individual will take that and make it applicable to the target audience. Project Manager/Operations Lead - this is a liaison role, and this person will engage with everyone involved from the stakeholders right through to the online community research team. They will provide and analyse metrics to assess how well the community is working. 2. You must have efficient technology It is imperative to use a provider who can offer the type of platform that is just what you need. User experience must be paramount: If someone finds the platform difficult they will stop using it, so be sure to spend time looking at the aesthetics and making sure there is an intuitive user interface. Vitally, look at this from both a researcher and a respondent view, the technology must be seamless for both sides. 3. Proactive engagement is crucial Although technology is a key factor you also need to understand that even if the platform is great to use and gives an easy aesthetic, if people still don't engage the online community will fail. Your Engagement Manager will run the platform, interact with the participants and encourage them to come forward with thoughts and ideas. Areas to look at include: What would make people join the community? What will keep them coming back? What sort of communication are they expecting? Do they know how the information they give will be used? Do they feel that their contribution is valuable? It is the role of the community manager to ensure that all these issues are addressed and that the online community is a success. 4. Inviting the right participants The type of user you are looking for differs greatly from those that generally participate in other forms of research. Online community research has many interactions, so unlike those people who will fill in questionnaires or take part in a focus group for money, your respondents will be engaged for longer periods of time. You will be speaking with the sort of person who enjoys contributing, being heard and who want to make a difference. The way to ensure you get the right type of participant is to send specific and targeted invitations. This means that those who sign up really want to be involved. In many private online research communities you tend to get anywhere between 30% to 60% of members being active each project but an important contributor to achieving the higher levels is by effective participant selection. 5. Be open to creative ways of getting data An online research community is a unique new way of obtaining data and provides dialogue that evolves and offers valuable insights. Yet it needs to have creativity to ensure respondents are co-operating either through engaging surveys and material, or fun activities such as group challenges, brainstorming session and blogging challenges. Working with an agency that is specialised in this field yet has a wide range of communities across business sectors is key as we know what works and what does not. 6. Keep the members motivated When people sign up to online research communities they tend to do so because they want to make a contribution that they know is valued. This type on intrinsic motivation diminishes over time so you want to make sure your participation levels stay high by introducing new ways of motivating and engaging the users. A good way to do this is to have access to a variety of research techniques, introducing a mix of creative research and extremely effective group moderation. A good moderator has a range of tricks and tips to ensure you get the best out of your community. We find that feedback to respondents post research projects is extremely valuable, telling them a summary of the findings and what you will do with the results. This intrinsic motivation is enhanced by knowing they have made an impact. 7. Knowing how often to engage respondents From the outset set clear goals and timescales and make sure members know what is expected from them and how often you will be talking to them. This means they stay focused on completing research tasks so the end goal can be achieved. As ever there are no standard KPi's on this, some communities can have highly frequent research cycles (sometimes weekly) whereas others can be a monthly engagement. Getting the balance between staying on your audience's radar without over working them is crucial. 8. Using the right dialogue There are 2 main ways that people interact with each other in online market research communities: Synchronous dialogue - users interact with each other in real time using an online chat. This is a great method when you want to hold a meeting or discuss an idea. Asynchronous dialogue - users interact via posted content and people make their own comments at times convenient to them. This is the most common form when communicating in online research forums. Of course, both can be used but you need to make sure you pick the right method for the results you need to reach. 9. Keep aware of what is going on Make sure you keep a close eye on the way the Community is performing both at cohort level and with individual members. Are they still creating content and are others responding to this? What is the percentage of posters vs responders? Can you intervene if people struggle with tasks? A good and efficient community manager is crucial, their experience is often the difference in making communities successful. 10. Community Research Technology is a means to an end A good research Community needs to keep you in touch with the needs of your target audience and allow you the agility to make changes, to keep talking and listening to your customers. This flexibility allows you to cover a range of research objectives, whether they be quick turnaround tactical questions or pre planned strategic research projects. The technology should help you connect with your customers, increase your insights and maximise brand understanding. Your research platform must be able to support the key success factors in communities; strong engagement, flexible research, well recruited and balanced sample, and it must be intuitive so your team can seamlessly execute great projects.