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Branding Upgrade

Make research feel like part of your organisation

With Branding Upgrade, Crowdtech becomes a natural extension of your organisation’s identity, for both research teams and participants.

Surveys, panels and communities reflect your brand consistently, helping audiences recognise, trust and engage with your research, without compromising data quality or security.

Designed for professional research teams who understand that trust drives participation.

Custom branding | Consistent across all modules |  Enterprise-ready

Crowdtech product mockup

What changes when branding is done right

  • Participants instantly recognise who is behind the research
  • Trust increases, reducing drop-offs and abandonment
  • Research feels professional, consistent and credible
  • Teams spend less time fixing layouts and visuals

Branding becomes part of the research setup, not an afterthought.

Why research teams invest in Branding Upgrade

Stronger recognition, higher trust

Participants are more likely to engage when research looks and feels familiar. Branded environments reduce hesitation and increase confidence.

Consistent experience across research

From surveys to panels and communities, every touchpoint reflects the same visual identity, reinforcing professionalism and credibility.

Better engagement, without bias

Branding improves participation without interfering with research logic, data quality or methodology.

One setup, shared across teams

Apply branding centrally and reuse it across studies, projects and teams, no manual adjustments per survey.

Built for professional research environments

Branding Upgrade is built to support research workflows, not campaign aesthetics.

  • Custom logos, colours and typography
  • Consistent branding across all Crowdtech modules
  • Secure, branded email communication
  • Centralised management for research teams

Everything stays aligned with your organisation’s identity, without adding complexity to research execution.

"Branding Upgrade includes secure, branded email delivery, ensuring messages are trusted, recognised and reliably delivered."
Customer Success Manager Crowdtech

Designed for professional-grade research

Visual Identity

  • Logos, colours and fonts aligned with your brand
  • Consistent look and feel across all research touchpoints

Experience & Engagement

  • Familiar interfaces that encourage participation
  • Reduced participant hesitation and drop-off

Governance & Control

  • Central branding configuration
  • No impact on data integrity or research logic

Frequently Asked Questions

How can I integrate my brand into my research using Branding Upgrade?

With Branding Upgrade, you can conduct your research entirely in your own style. Not only can the questionnaire reflect your branding, but the email invitation can also be fully customised and sent from your own domain, including your own privacy statement. Even the survey link can run through your own domain. In the most advanced setup, it’s possible to remove all references to Crowdtech, such as thePowered by’ logo at the bottom of the survey. 

What are the advantages of sending emails via your own domain?

The main advantage is an increase in response rates. Respondents recognise your domain and are more likely to trust it, which encourages participation. Your invitations are also less likely to end up in the spam folder. By correctly configuring your domain (including SPF and DKIM), we ensure a high delivery rate straight to the recipient’s primary inbox. 

You can link an unlimited number of email domains. One domain is included in the standard package. 

What does my domain name look like when sending out questionnaires?

By default, we send emails from: 
noreply@mail.crowdtech.com, with a survey link like: 
https://q.crowdtech.com/[22 characters]. 

When using your own domain, it will look like this: 
onderzoek@yourorganisation.co.uk and the link will be: 
https://q.yourorganisation.co.uk/[22 characters]. 

How easy is it to set this up within my organisation?

For a system administrator, this is usually straightforward. Similar configurations are often already in place. We provide clear documentation. In short: within your organisation, an SPF record needs to be created and DKIM needs to be configured. 

Get started today

Contact us today to discuss how we can help you enhance your brand’s presence through our Branding Upgrade.

Contact us

Fill in the form below or schedule a meeting here.

Activate your license now and receive up to 10% discount on your license costs

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