Reliable market research: how to avoid misleading data 

Market research is a crucial step, when launching a new product or service. You want to be sure your concept aligns with the needs and desires of your target audience. But how reliable are your research results? What if respondents aren’t truly engaged with your questionnaire—or worse, what if your data becomes contaminated by bots and fraudulent participants? You could end up making poor investments based on misleading signals. 

The pitfall of contaminated data 

Many companies purchase respondents through panels that are supposed to represent their target audience. While this may seem like a good approach in theory, the reality is often less ideal. Inactive or disinterested participants may randomly click through answers, while automated bots further distort the results. This leads to contaminated data, unreliable insights, and ultimately, poor decisions. 

A solution: insights from an engaged community 

Fortunately, there is a way to collect high-quality, actionable data. Statistics from Crowdtech Insights show that members of Insight Communities dedicate significantly more time and attention to questionnaires. On average, open-ended responses are 150% longer, completion time is 133% higher, and the average response rate is 38% compared to 21%. 

This suggests their responses are more considered and dependable than what you’d expect from random participants. With an engaged community: 

✔️ You improve the quality of your data
✔️ You gain deep and accurate insights
✔️ You can make decisions with confidence
✔️ You’re directly connected to your target audience
✔️ You have a group of highly critical consumers at your disposal

Want to be sure your market research is based on genuine opinions and trustworthy data? Get in touch with us today!