Crowdtech Community: a new design for increased response

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Together with UX-partner Eagerly, we’ve given Crowdtech Community a complete makeover. The platform has been designed with a mobile-first approach, offering community members a seamless experience. The goal? Greater engagement and, in return, higher response rates for your research.

Mobile-first design and smooth navigation
Since most members participate via their smartphones, we have fully optimised the platform for mobile use. The menu is positioned at the bottom of the screen, allowing easy navigation with your thumb. As a Community Manager, you can choose between two and four menu items, depending on which options are most relevant to you. The default menu items are Home, Themes, Insights, and Profile. You can customize these, for example, by choosing Results, Discussions, News, or Profile. Style the menu as you wish.

This ensures that community members have a clear overview and can easily navigate to the information most relevant to them, which in turn boosts engagement.

As a Community Manager, you can decide which items appear in the menu and choose a matching icon for each.

A homepage designed to drive interaction
As a Community Manager, you can spotlight the most relevant themes right on the homepage. Members instantly see how many discussions are active and how much engagement each one is getting, making it easy (and tempting) to jump in. You’re in full control of the layout and which themes are featured, so the homepage is always aligned with your community’s purpose.

Clear research themes and insights into results

The page displaying your research themes is visually clean and simple. With standout titles and visuals that help members instantly grasp what each study is about without being distracted by other elements.

A clear layout keeps the focus on what truly matters: generating responses for your research and providing insights that came out of the results.

See the difference here:

Insights presented in a clear overview
The insights page is one of the most powerful tools at your disposal. Why? Because showing members the results of their input is crucial in making them feel heard and valued.

Demonstrating the impact of their contributions is the most effective way to build engagement. Giving back creates trust and encourages members to stay involved and keep participating.

Why do members take part? Out of 42,465 respondents:

47% want to think along with the organisation

34% want to receive feedback

30% want to feel that the organisation is listening

These motivations underline the importance of closing the loop. By actively sharing insights, you meet key member expectations and strengthen the relationship.

As a Community Manager, you’re in full control: you choose what to share, how to present it and which sections to display. It’s optional to have an Insights page to share results, choosing exactly what to show and how. Want to add a video, a poll, or a follow-up topic? It’s all just a few clicks away.

Here’s how we’ve upgraded the design to ensure more clarity:

New: Information Icon and Insights Feature

In the new design, the footer will only be visible on the login page and will disappear after login to create space for the mobile menu bar. Key information previously found in the footer, such as contact details, privacy statements, and disclaimers, will now be accessible via a new information icon in the top-right corner.

This icon links to a customisable page where organisations can share important content and additional links. This ensures users continue to have easy access to essential information and organisational insights, even after the footer is removed on the panel and community page.