We speak your language

There is a Czech proverb that says, ‘Learn a new language, gain a new soul’.

At Crowdtech, we wholeheartedly embrace the diversity of languages spoken around the world and understand the importance of conducting research in respondents’ native tongues. Engaging with participants in their preferred language makes them feel more comfortable and valued, leading to deeper insights and richer data.

To support this, we’ve developed our new multi-language feature, revolutionizing the translation phase of the research process for both clients and respondents.

Primarily used for research surveys across multiple languages, this feature also extends to other areas such as external samples, client databases, website links, and of course, panels and communities.

Enhanced experiences for respondents

One of our primary focuses at Crowdtech is to ensure that we deliver an optimum experience to each of our respondents.

Calvin Olland explains, ‘We understand the value in keeping our respondents happy, so that they stay engaged in our panels and communities. They are literally the backbone of our system… without respondents, we would have no research.”

The new multi-language feature enables respondents to choose their language before starting the survey – thereby playing an important role in making them feel valued and recognised. 

Increased efficiencies for clients

Typically, clients wishing to conduct multi-lingual research had to upload translated questionnaires in each required language, with every translated version needing to be coded separately. Once the research was conducted, the output then needed to be merged into a single language for analysis.

Our new multi-language feature changes this process dramatically. By leveraging our advanced technology, this feature enables various tasks to be carried out much more efficiently:

• Clients can upload a multi-lingual questionnaire in just one language, relying on our intuitive technology to automatically upload and code the translated versions.
• Once the survey translations have been uploaded, clients can easily toggle between languages to check scripts as required.
• The output in all its different languages will be collated together, enabling the research to be delivered back to clients in a single language, ready for analysis.

These elements significantly reduce time wastage for clients, making the research translation process smoother, more efficient, and more cost-effective.

These tasks can literally be done at the click of a button, making them very user-friendly. However, if there are any queries over their implementation, our support team is always available to help at every stage of the research process.

Applicable to both Multi-Country and Single-Country Surveys

As globalization increases, the ability for research surveys to operate across countries becomes increasingly important. Crowdtech’s advanced technology places us in a strong position to conduct multi-country research, and including a variety of languages enhances this offering.

Multi-country research is not the only format that requires this capability. Countries with more than one commonly spoken language will benefit just as much from this feature. This feature is perfectly suited to countries like Switzerland or Belgium, as well as other nations globally, where respondents hail from diverse ethnic backgrounds.

Constant innovation is the name of the game

At Crowdtech, our project managers and technical team prioritize panel management and constantly innovate to keep our surveys fresh, dynamic, and easy to use. Allowing respondents to engage in their preferred languages is a key part of this effort.

Our commitment to inclusiveness extends beyond language diversity. By adhering to WCAG (Web Content Accessibility Guidelines), we ensure that our surveys are accessible to respondents with visual impairments, making our platform truly inclusive for all users​​.

“We’re very excited about this new addition to our offerings,” says Olland. “Our teams are always on the lookout for ways to enhance the user experience. Offering a multi-language solution is one way of doing this. What’s amazing about this tool is its simplicity and efficiency – we’re looking forward to rolling it out to more clients.”