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From 1 to 4 September 2026, ESOMAR Congress returns to Palacio de Congresos in Valencia. Over four days, more than 1,000 insights professionals from agencies, brands and technology providers come together for the largest annual gathering in the global research industry. Expect keynotes, case studies, panel debates and structured networking, all centred on the question that shapes every research organisation: how do we turn data into decisions faster, without compromising quality or trust?
Programme and key themes
ESOMAR Congress 2026 covers a broad range of topics relevant to anyone working in market research, consumer insights or customer experience. Recurring themes across recent editions include:
- AI and automation in research — from survey design to analysis, and the ethical questions that come with it
- Panel quality and respondent engagement — how to maintain data integrity in an era of bots, satisficers and declining response rates
- Insight communities and always-on research — the shift from project-based fieldwork to continuous customer feedback
- Data privacy and compliance — operating under GDPR and evolving global regulations, with a European perspective
- Behavioural science and mixed methods — combining surveys, passive data and qualitative approaches
The programme mixes plenary keynotes with breakout sessions, giving participants the flexibility to focus on the topics most relevant to their organisation.
Why attend ESOMAR Congress 2026
ESOMAR Congress is not just a conference. It is where the research industry sets its agenda for the year ahead. For heads of insights, research directors and CX leaders, it offers direct access to peers who face the same challenges: scaling research operations, integrating new data sources and proving the business impact of insights.
Valencia provides a compact venue that makes it easy to combine sessions with one-on-one meetings. Whether you are evaluating a new customer panel provider, exploring how insight community platforms can reduce your time-to-insight, or simply looking to benchmark your approach against industry leaders, the congress delivers both breadth and depth.
Meet Crowdtech in Valencia
Crowdtech is present at ESOMAR Congress 2026. As a European insight community platform built by researchers for researchers, we help organisations move from ad-hoc projects to a continuous research practice. Our platform combines surveys, customer panels and insight communities in a single, secure environment, hosted in Europe and certified to ISO 27001 and ISO 27701.
At the congress, we are happy to show you how teams use Crowdtech to:
- Launch conversational surveys that boost completion rates
- Build and manage research panels with integrated profiling and incentives
- Run always-on insight communities alongside project-based studies
- Stay compliant with GDPR while working across multiple markets
Want to meet us in Valencia? Let us know and we will arrange a moment during the congress.
Frequently asked questions
When is ESOMAR Congress 2026?
ESOMAR Congress 2026 takes place from 1 to 4 September 2026.
Where is ESOMAR Congress 2026 held?
The congress is held at Palacio de Congresos in Valencia, Spain.
Who attends ESOMAR Congress?
The congress brings together insights professionals, research directors, CX leaders, agency heads and technology providers from across the globe. Attendance typically exceeds 1,000 participants.
