{"id":7518,"date":"2024-10-22T09:30:37","date_gmt":"2024-10-22T07:30:37","guid":{"rendered":"https:\/\/crowdtech.com\/nl\/?p=7518"},"modified":"2026-10-13T09:18:18","modified_gmt":"2026-10-13T07:18:18","slug":"crowdtechs-conversational-survey-passeert-met-succes-veldtest-door-mwm2","status":"publish","type":"post","link":"https:\/\/crowdtech.com\/nl\/crowdtechs-conversational-survey-passeert-met-succes-veldtest-door-mwm2\/","title":{"rendered":"Crowdtech\u2019s Conversational Survey passeert met succes veldtest door MWM2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Crowdtech werkt momenteel aan Conversational Survey, een innovatie om online enqu\u00eates volledig uit te voeren in chatvorm. Om de effectiviteit en bruikbaarheid van deze innovatie te testen, werd zusterbureau MWM2 gevraagd om een veldtest uit te voeren. De resultaten van deze test zijn veel belovend en bieden waardevolle inzichten voor verdere ontwikkeling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wat is Conversational Survey?<\/strong><br>Conversational Survey geeft de mogelijkheid om je vragenlijst volledig als een chatgesprek uit te voeren. Hierbij wordt gebruik gemaakt van Machine Learning-algoritme. Het Machine Learning-algoritme herkent bij welk voorgeprogrammeerd antwoord een door de respondent getypte tekst hoort. Bij onzekerheid vraagt het systeem een bevestiging aan de respondent. Hoe meer respondenten deelnemen, hoe slimmer het algoritme wordt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"294\" height=\"500\" src=\"https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/ct-23-convo-survey-opt1.gif\" alt=\"Crowdtech Conversational Survey demo-animatie\" class=\"wp-image-7519\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De veldtest in een notendop<\/strong><br>MWM2 voerde een AB-test uit met 630 respondenten, waarvan de helft een traditionele online enqu\u00eate invulde en de andere helft dezelfde vragen via de chatbot. Beide groepen bevonden zich onder dezelfde omstandigheden om de vergelijkbaarheid van de resultaten te waarborgen. De door Crowdtech gewenste inzichten waren gericht op verschillende metrics zoals waardering van de methode, gegeven antwoordlengte bij open vragen, doorlooptijd van de enqu\u00eate, en afhaakpercentage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Belangrijke bevindingen<\/strong><br>Er zijn verschillende bevindingen vastgesteld, waarvan de belangrijkste de volgende zijn:<br>1. Er waren geen verschillen in de antwoordpatronen tussen de traditionele enqu\u00eate en de chatbot. Dit suggereert dat de methode van dataverzameling niet van invloed is op de aard van de ontvangen informatie, hoewel er meer onderzoek nodig is om deze bevinding te bevestigen.<br>2. In termen van waardering scoorde de chatbot een 8,1, terwijl de traditionele online enqu\u00eate een 8,2 scoorde &#8211; geen significant verschil. Interessant is dat jongere respondenten (18-34 jaar) de chatbot hoger waardeerden met een score van 8,3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"287\" src=\"https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-1-01.png\" alt=\"Crowdtech Conversational Survey resultaten\" class=\"wp-image-7520\" srcset=\"https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-1-01.png 500w, https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-1-01-300x172.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-2-01-1024x586.png\" alt=\"Crowdtech Conversational Survey resultaten\" class=\"wp-image-7521\" srcset=\"https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-2-01-1024x586.png 1024w, https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-2-01-300x172.png 300w, https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-2-01-768x439.png 768w, https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-2-01-1536x879.png 1536w, https:\/\/crowdtech.com\/nl\/wp-content\/uploads\/2024\/10\/data-2-01.png 1938w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusie<\/strong><br>De resultaten van deze veldtest zijn bemoedigend en wijzen op een veelbelovende toekomst voor de inzet van conversational AI in marktonderzoek. Hoewel verdere verfijning en testen nodig zijn, is het duidelijk dat de chatbot van Crowdtech een potentieel krachtig hulpmiddel is voor het verzamelen van waardevolle data en het verbeteren van de enqu\u00eate-ervaring voor respondenten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crowdtech werkt momenteel aan Conversational Survey, een innovatie om online enqu\u00eates volledig uit te voeren in chatvorm. Om de effectiviteit en bruikbaarheid van deze innovatie te testen, werd zusterbureau MWM2 gevraagd om een veldtest uit te voeren. De resultaten van deze test zijn veel belovend en bieden waardevolle inzichten voor verdere ontwikkeling. Wat is Conversational [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[39,17],"class_list":["post-7518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-conversational-survey","tag-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversational Survey slaagt voor veldtest | Crowdtech<\/title>\n<meta name=\"description\" content=\"Crowdtech werkt aan Conversational Survey: online surveys volledig in chatvorm. 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