{"id":10198,"date":"2026-05-22T15:29:05","date_gmt":"2026-05-22T13:29:05","guid":{"rendered":"https:\/\/crowdtech.com\/nl\/?p=10198"},"modified":"2026-09-25T10:02:30","modified_gmt":"2026-09-25T08:02:30","slug":"staat-cx-software-onder-druk","status":"publish","type":"post","link":"https:\/\/crowdtech.com\/nl\/staat-cx-software-onder-druk\/","title":{"rendered":"Staat CX-software onder druk?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De&nbsp;techwereld&nbsp;praat nergens anders over: private&nbsp;equity-firma&nbsp;Thoma&nbsp;Bravo is dicht bij een akkoord om&nbsp;<a href=\"https:\/\/www.cmswire.com\/customer-experience\/is-medallias-debt-tale-a-stress-test-for-voice-of-the-customer-market\/\" type=\"link\" id=\"https:\/\/www.cmswire.com\/customer-experience\/is-medallias-debt-tale-a-stress-test-for-voice-of-the-customer-market\/\">Medallia&nbsp;<\/a>over te dragen aan haar schuldeisers, een stap die $5,1 miljard aan aandelenkapitaal zou wegvagen.&nbsp;Logisch dat dit vragen oproept bij iedereen die werkt met&nbsp;VoC- en CX-platforms. Maar wat betekent dit nu echt voor jou als&nbsp;insight&nbsp;professional?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kort antwoord: het is geen reden voor paniek. Wel een goed moment om eerlijk te kijken naar wat je tools je eigenlijk opleveren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Het gaat niet alleen over&nbsp;Medallia&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analisten zijn het erover eens dat de gevolgen verder reiken dan de schulden van \u00e9\u00e9n leverancier.&nbsp;Wat hier zichtbaar wordt, is een structureel probleem in hoe grote CX-platforms zijn opgebouwd. Duur in gebruik, complex in beheer, en steeds vaker gebouwd voor het contract in plaats van voor de gebruiker.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ken je dit gevoel? Je levert prachtige inzichten op, maar in de boardroom landen ze niet. Je dashboard staat vol data, maar de besluiten worden elders genomen.&nbsp;De data&nbsp;verdwijnt&nbsp;in een dashboard dat niemand meer opent.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat is geen toeval. Veel&nbsp;VoC-platforms zijn in de praktijk dure manieren geworden om problemen te signaleren die organisaties al begrijpen, zonder de onderliggende processen of werkwijzen te verbeteren.&nbsp;Je betaalt voor inzicht dat niet in actie omslaat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wat de markt nu \u00e9cht vraagt<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het traditionele&nbsp;VoC-model, feedback verzamelen, inzichten genereren en rapporteren, houdt geen stand meer in een markt waar&nbsp;AI inzichten&nbsp;sneller, goedkoper en breder beschikbaar maakt.&nbsp;De vraag verschuift. Niet: hoeveel data heb ik? Maar: wat doe ik er eigenlijk mee?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De waarde van een platform zit niet meer in de omvang van de dataverzameling of de indruk van de dashboards, maar in de vraag of het direct bijdraagt aan echte beslissingen: klantbehoud, betere producten, lagere kosten.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als&nbsp;insight&nbsp;team wil je geen&nbsp;rapportagelaag&nbsp;die je zelf nog moet vertalen. Je wil onderzoek dat direct aansluit op de vragen die er in jouw organisatie toe doen&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Wat doe je als&nbsp;insight&nbsp;team nu?<\/strong>&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gartner verwacht geen brede verzwakking van de&nbsp;VoC-markt.&nbsp;Vendors&nbsp;lieten in 2025 gemiddeld 22% omzetgroei zien en de markt groeide naar een geschatte waarde van $10,6 miljard.&nbsp;De vraag naar goed klantonderzoek neemt alleen maar toe. Maar de eisen aan de platforms die dat onderzoek mogelijk maken, zijn veranderd.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stel jezelf de volgende vragen bij elke tool die je gebruikt. Wie zit er achter dit platform, en wat zijn hun belangen op de lange termijn? Blijft mijn data van mij, en blijft die binnen Europa? Kan ik zelfstandig werken, of ben ik afhankelijk van een duur implementatietraject? En wat gebeurt er met mijn onderzoeksprogramma als de eigenaar van mijn platform verandert?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Hoe Crowdtech hierin staat<\/strong>&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crowdtech is geen private&nbsp;equity-backed&nbsp;megaplatform. We zijn een Europees, onafhankelijk bedrijf, gebouwd voor&nbsp;insight&nbsp;professionals die zelf de regie willen houden over hun onderzoek. Met onze tools voor&nbsp;surveys, panels en&nbsp;communities&nbsp;werk je vanuit \u00e9\u00e9n platform, zonder onnodige complexiteit en met volledige GDPR-compliance die in Europa is geborgd.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We bouwen voor de lange termijn, samen met onze gebruikers. Geen aandeelhouders die sturen op&nbsp;kortetermijnrendement, maar een team dat snapt wat&nbsp;insight&nbsp;professionals nodig hebben om goed werk te leveren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De situatie rondom&nbsp;Medallia&nbsp;is een signaal. Voor wie wil luisteren, biedt het een helder perspectief op wat er de komende jaren telt in klantonderzoek: niet de omvang van je dataplatform, maar de kwaliteit van de inzichten die&nbsp;er uit&nbsp;komen en de mate waarin die inzichten tot actie leiden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benieuwd hoe Crowdtech jouw team helpt om onderzoek te laten landen waar het telt?&nbsp;<a href=\"https:\/\/crowdtech.com\/nl\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neem contact met ons op<\/a>\u202fvoor\u202feen gratis demo en ontdek de snelheid en persoonlijke ondersteuning van Crowdtech.\u202f&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De situatie rond Medallia laat zien dat CX-software onder druk staat. Niet de hoeveelheid data of dashboards bepaalt nog de waarde van een platform, maar de vraag of inzichten daadwerkelijk leiden tot actie.<\/p>\n","protected":false},"author":11,"featured_media":10200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[10,1],"tags":[21],"class_list":["post-10198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-uncategorized","tag-insight-community"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Staat CX-software onder druk? - Crowdtech<\/title>\n<meta name=\"description\" content=\"Medallia wankelt en dat zegt iets over CX-software. Welke vragen moet je nu stellen over jouw VoC-tools? 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