{"id":10106,"date":"2026-04-17T10:58:20","date_gmt":"2026-04-17T08:58:20","guid":{"rendered":"https:\/\/crowdtech.com\/nl\/?p=10106"},"modified":"2026-09-30T11:07:06","modified_gmt":"2026-09-30T09:07:06","slug":"esomar-congress-2026","status":"publish","type":"post","link":"https:\/\/crowdtech.com\/nl\/esomar-congress-2026\/","title":{"rendered":"ESOMAR Congress 2026 in Valencia: thema&#8217;s en terugblik"},"content":{"rendered":"<p>Het ESOMAR Congress 2026 bracht van 1 tot en met 4 september meer dan 1.000 insightsprofessionals samen in Valencia. Vier dagen keynotes, case studies en paneldebatten in het <a href=\"https:\/\/esomar.org\/events\/congress-2026\">Palacio de Congresos<\/a>, rond de vraag die elke onderzoeksorganisatie bezighoudt: hoe maak je sneller beslissingen van data, zonder in te leveren op kwaliteit of vertrouwen?<\/p>\n<p>Op deze pagina lees je waar het programma over ging en waar je ons de volgende keer vindt.<\/p>\n<h2>Waar het programma van 2026 over ging<\/h2>\n<p>Vier thema&#8217;s kwamen in de meeste sessies terug:<\/p>\n<ul>\n<li><strong>AI en automatisering, voorbij de demo.<\/strong> Het gesprek gaat niet meer over de vraag of AI in onderzoek thuishoort, maar over welke delen van het proces je eraan kunt toevertrouwen. Open antwoorden coderen, samenvatten, een eerste vragenlijst opzetten: nuttig en steeds gewoner. De lastiger vragen gingen over openheid, en over wat er met klantdata gebeurt zodra een model ermee werkt.<\/li>\n<li><strong>Panelkwaliteit onder druk.<\/strong> Bots, respondenten die de kortste weg nemen en dalende respons kwamen terug in bijna elke sessie over dataverzameling. De consensus in de zaal: kwaliteit bouw je in bij werving en profilering, en die filter je niet achteraf pas uit je data.<\/li>\n<li><strong>Van projecten naar doorlopend onderzoek.<\/strong> Insight communities en doorlopende feedback winnen terrein op projectmatig veldwerk, minder vanwege de kosten dan vanwege het tempo. Teams willen een doelgroep die ze op een dinsdag iets kunnen vragen.<\/li>\n<li><strong>Privacy als ontwerpvraag.<\/strong> Nu de AVG staat en er nieuwe regelgeving aankomt, was het Europese perspectief praktisch en niet defensief: waar data verwerkt wordt, wie de subverwerkers zijn, en wat je een klant kunt laten zien zonder een securityreview van drie weken.<\/li>\n<\/ul>\n<h2>Wat dit betekent voor onderzoeksteams<\/h2>\n<p>Wie met deze thema&#8217;s aan de slag wil, loopt tegen dezelfde praktische vragen aan. Kun je naast je projecten een vaste doelgroep doorlopend bevragen? Begint panelkwaliteit al bij de werving? En blijft je data in Europa zonder aparte afspraken?<\/p>\n<p>In Crowdtech werk je met surveys, researchpanels en insight communities in \u00e9\u00e9n omgeving, gehost in Amsterdam en gecertificeerd voor ISO 27001 en ISO 27701.<\/p>\n<p>Speelt een van deze vragen bij jou? <a href=\"https:\/\/crowdtech.com\/nl\/contact\/\">Neem contact op<\/a> of <a href=\"https:\/\/crowdtech.com\/nl\/crowdtech-insights\/insight-community\/\">bekijk hoe een insight community werkt<\/a>.<\/p>\n<h2>ESOMAR Congress 2027<\/h2>\n<p>ESOMAR heeft de datum en de locatie van de editie van 2027 nog niet bekendgemaakt. We verwachten er weer bij te zijn. <a href=\"https:\/\/crowdtech.com\/nl\/contact\/\">Neem contact op<\/a> als je er in 2027 bij wilt zijn.<\/p>\n<h2>Veelgestelde vragen<\/h2>\n<p><strong>Wanneer was het ESOMAR Congress 2026?<\/strong><\/p>\n<p>Het ESOMAR Congress 2026 vond plaats van 1 tot en met 4 september 2026.<\/p>\n<p><strong>Waar werd het ESOMAR Congress 2026 gehouden?<\/strong><\/p>\n<p>In het Palacio de Congresos in Valencia, Spanje.<\/p>\n<p><strong>Wie bezoeken het ESOMAR Congress?<\/strong><\/p>\n<p>Insightsprofessionals, onderzoeksdirecteuren, CX-leiders, bureaudirecteuren en technologieleveranciers uit de hele wereld. Er komen doorgaans meer dan 1.000 deelnemers.<\/p>\n<p><strong>Wanneer is het ESOMAR Congress 2027?<\/strong><\/p>\n<p>ESOMAR heeft de datum en de locatie van het congres van 2027 nog niet gepubliceerd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het ESOMAR Congress 2026 bracht van 1 tot en met 4 september meer dan 1.000 insightsprofessionals samen in Valencia. Vier dagen keynotes, case studies en paneldebatten in het Palacio de Congresos, rond de vraag die elke onderzoeksorganisatie bezighoudt: hoe maak je sneller beslissingen van data, zonder in te leveren op kwaliteit of vertrouwen? Op deze [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[15],"tags":[],"class_list":["post-10106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESOMAR Congress 2026 in Valencia: thema&#039;s en terugblik<\/title>\n<meta name=\"description\" content=\"ESOMAR Congress 2026 vond plaats van 1 tot 4 september in Valencia. 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