{"id":10103,"date":"2026-04-17T10:58:15","date_gmt":"2026-04-17T08:58:15","guid":{"rendered":"https:\/\/crowdtech.com\/nl\/?p=10103"},"modified":"2026-10-02T09:31:02","modified_gmt":"2026-10-02T07:31:02","slug":"quirks-event-london-2026","status":"publish","type":"post","link":"https:\/\/crowdtech.com\/nl\/quirks-event-london-2026\/","title":{"rendered":"Quirk&#8217;s Event London 2026: terugblik"},"content":{"rendered":"<p>Op 6 en 7 mei 2026 kwamen onderzoekers van merken en hun onderzoekspartners samen op <a href=\"https:\/\/thequirksevent.com\/london-2026\/\">The Quirk&#8217;s Event London<\/a> in het InterContinental O2, voor twee dagen met sessies van 30 minuten.<\/p>\n<p>Twee thema&#8217;s kwamen steeds terug. Het eerste: AI werkt in onderzoek het best als assistent van de onderzoeker. Statista, Strella en Forsta brachten dat alle drie naar voren, en Forsta vatte het samen als &#8220;Agencies will be enhanced by AI, not replaced by AI.&#8221;<\/p>\n<p>Het tweede was datakwaliteit. Strella haalde een studie uit 2025 in PNAS aan waarin een AI-bot 99,8 procent van de kwaliteitscontroles van een online vragenlijst doorstond, over 6.000 pogingen. Geen van de gangbare detectiemethoden ving hem.<\/p>\n<p>Een deel van de sprekers deelde de slides <a href=\"https:\/\/www.quirks.com\/articles\/2026-the-quirk-s-event-london-shared-presentation-documents\">op de site van Quirk&#8217;s<\/a>.<\/p>\n<p>Crowdtech stond met een stand in de expo hall en liet zien hoe je met een <a href=\"https:\/\/crowdtech.com\/nl\/crowdtech-insights\/insight-community\/\">Insight Community<\/a> een vaste groep eigen respondenten opbouwt waar je steeds op terug kunt vallen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 6 en 7 mei 2026 kwamen onderzoekers van merken en hun onderzoekspartners samen op The Quirk&#8217;s Event London in het InterContinental O2, voor twee dagen met sessies van 30 minuten. Twee thema&#8217;s kwamen steeds terug. Het eerste: AI werkt in onderzoek het best als assistent van de onderzoeker. Statista, Strella en Forsta brachten dat [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[15],"tags":[],"class_list":["post-10103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quirk&#039;s Event London 2026: terugblik<\/title>\n<meta name=\"description\" content=\"Twee thema&#039;s op The Quirk&#039;s Event London 2026 (6-7 mei): AI als assistent van de onderzoeker, en surveyfraude die elke kwaliteitscontrole doorstaat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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