insight communities

Direct access to customer intelligence.

 

what is an insight community?

An insight community is a self-contained research platform, allowing a setting for different engagement strategies (such as diary studies, discussions and individuals chats), in order to bring companies closer to their customers. We see our community platform as the tool that services all different research needs.

We believe that customer feedback is fundamental for any company and should form the foundations of change initiation. Historically, organisations who listen to and interact with their customers have delivered a better service and/or product.

Insight communities offer a perfect way to bridge this gap.

'INSIGHT COMMUNITIES ARE THE FUTURE OF CUSTOMER RESEARCH' 

Pop-up Communities

Pop-up communities create a perfect short-term setting for deep insights and unparalleled customer engagement.  Typically lasting from less than 1 week up to 3 months.

Using either customers or externally recruited participants, you can do it all.  Our integrated platform facilitates anything from singular campaigns, test one product/service, to short term diary studies.  Qual and quant solutions are all easy to use and quick to hand.

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Long term communities

A long term community offers a way to track consumers; their opinions, ideas, and potential changes in attitude over time.  Lasting anywhere from 6 months to 2 years.

 If you have clients coming back to you on a regular basis, a long term community will be guaranteed to save them money.  Totally branded and customisable to your requirements, where you can conduct all your research in 1 place in a cost-efficient manner.

features community technology

The Crowdtech platform has a unique and fully integrated system, combining both online qualitative and quantitative methods in one platform. The perfect setting for dialogue and true insightful information.

The right mix can create a powerful combination of short snappy communications and more interactive discussions. Add different forms of media to further engage with your customers.

COMMUNITIES PROVIDE
  • In-depth and valuable response
  • Members who are prepared to help and always available
  • An accurate reflection of your customer base
  • A valuable part of the marketing proposition
  • A way to build a relationship with your clients
  • Additional customer touch points
  • Promotion for the organisation and brand
  • An increased internal customer focus

CROWDTECH REPORTING

Using a combination of qualitative and quantitative data can improve an evaluation by ensuring that the limitations of one type of data are balanced by the strengths of another. This will ensure that understanding is improved by integrating different ways of knowing.

A few advantages of this combination of research methods:

  • The right research method is always available
  • Qual results can be directly assessed quantitatively
  • An accurate reflection of your customer base
  • Quant results can be immediately associated with qualitative information.
  • Immediate information flow about customers' attitudes, behavior and motivation

Survey features

A few USP's for Crowdtech's quantitative technology

  • Simple and complex survey designs
  • Multiple routing possibilities
  • Live dashboards and reporting tools
  • Fully customizable
  • The use of variables
  • Styling is fully customizable
  • 20+ question types available
Community Features

product iconen Feature Crowdsourcing

Crowdsourcing

product iconen Feature Cocreation

Co-creation

product iconen Feature Rate

Rate a Post

product iconen Feature Video

Video

product iconen Feature Link

Link to survey

product iconen Feature Poll

Poll

product iconen Feature Video

Video

product iconen Feature Twitter

Twitterfeed