Google Forms works for quick polls. For serious research you need EU-hosted surveys, panel management, and advanced methodology. Crowdtech is the professional upgrade.
Google Forms offers basic multiple-choice and text fields. No randomisation, no piping, no quota management, no cross-tabulations. When your research demands methodology, Google Forms has nothing to offer.
There is no respondent database, no panel management, no insight communities. Every survey starts from scratch. Longitudinal research or repeated measurement is impossible without bolting on external tools.
Google Forms data is processed on Google Cloud in the US. No EU-only hosting option exists. For GDPR-sensitive research with personal data, this is a compliance gap your DPO will flag.
Google Forms surveys carry Google branding and a generic look. No custom domains, no branded survey environments, no white-label options. Your respondents see Google, not your organisation.
| Feature | Crowdtech | Google Forms |
|---|---|---|
| Data hosting | EU-only (own servers, Amsterdam) | US (Google Cloud) |
| Question types | 50+ with full logic and piping | Basic (13 types, limited logic) |
| Panel management | Built-in respondent database | Not available |
| Insight communities | Built-in | Not available |
| Randomisation | Full (questions, answer options, blocks) | Not available |
| Cross-tabulations | With significance testing | Not available |
| Custom branding | Full custom domain + styling | Google branding only |
| ISO 27001 + 27701 | Yes (DEKRA) | Google Workspace certification |
| Mailing module | Built-in with scheduling and tracking | Not available |
| Pricing model | Annual volume tiers | Free (with Google Workspace limits) |
50+ question types, randomisation, piping, A/B testing, quota management, cross-tabs with significance testing. Core research functionality that Google Forms will never offer.
One respondent database powers all research. Build a panel, run surveys, launch communities. Longitudinal research without tool sprawl.
Own Equinix servers in Amsterdam. No Google Cloud, no AWS, no Cloud Act. GDPR compliance built into the infrastructure.
Custom domains, full branding, white-label capability. Your respondents see your organisation, not a tech company.
Invitation management, reminders, scheduling, response tracking. No need for separate email tools or manual distribution.
Your CEO asks for quarterly employee research with trend analysis. Google Forms gives you a spreadsheet. Crowdtech gives you a panel, automated invitations, and cross-tabulations with significance testing.
Ethics committees require EU data processing and documented security. Google Forms cannot provide either. Crowdtech offers ISO-certified EU hosting and SURFconext SSO.
Clients expect branded environments and professional methodology. Google Forms undermines credibility. Crowdtech offers white-label surveys with full methodological control.
Clients include Heineken, Philips, Coca-Cola, and DPG Media. Founded in 2012 as the technology division of MWM2, a research agency with over 20 years of experience.
Export from Google Forms, import into Crowdtech. Our team handles mapping and validation.
Platform configuration, user accounts, branding, and integrations are set up as part of your contract.
A named onboarding contact works with your team until you are fully operational.
From signed contract to first survey in the field, the typical timeline is five to ten business days.
Select your expected volume and receive a pricing indication.
Prefer to talk it through? Request a demo and we will get back to you.
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