The Persgroep Media's Online Research Community

"Help our editors see the news" is the catch phrase for the Persgroep Mediapanel. Readers and online news enthusiasts are welcomed to contribute to various editorial agenda points, feedback on services and share their opinion on news content from 11 different news titels. Thanks to the interaction between the community members in conjunction with the market research department, the Persgroep can shape their future product lines and advice on service optimization.


  • An open online community where readers and website visitors of 11 national newspapers can help improve the product portfolio of their favourite newspaper


  • The aim of this community is to be a platform that allows De Persgroep to see, shape and react to the daily news, advertisements and the supply and demand in the media consumption in the Netherlands


  •  Surveys
  • Online polls
  • Online discussions
  • Result feedback
  • Offline recruitment
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