ronald mcdonald 052011

McDonald's Pop-Up Community during Asian Weeks

During a period of 3-4 weeks, carefully selected community members were actively involved in helping to develop and refine the Asian Weeks-campaign. Assignments and debates fuelled the community members to collaborate with one other under dialogue manager supervision. The enthusiasm from participants and their contributions were inspiring and valuable, leaving behind a wealth of information that has helped shape McDonalds´ new campaign.

"Crowdtech Pop-up Community provides true customer insights.

Main features

  • Custom-made community portal
  • Forum in Facebook-based structure
  • Online polls
  • Sub-group discussions
  • Alert mail functionalities
  • Rate posts
  • Upload images or videos (as participant)
  • Use background variables
  • Link with Crowdtech Survey 

 

 

 

Please contact us for more information about when and how to run a Crowdtech Pop-up Community.

Pop-up Communities

Pop-up communities create a perfect short-term setting for deep insights and unparalleled customer engagement.  Typically lasting from less than 1 week up to 3 months.

Using either customers or externally recruited participants, you can do it all.  Our integrated platform facilitates anything from singular campaigns, test one product/service, to short term diary studies.  Qual and quant solutions are all easy to use and quick to hand.

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Long term communities

A long term community offers a way to track consumers; their opinions, ideas, and potential changes in attitude over time.  Lasting anywhere from 6 months to 2 years.

 If you have clients coming back to you on a regular basis, a long term community will be guaranteed to save them money.  Totally branded and customisable to your requirements, where you can conduct all your research in 1 place in a cost-efficient manner.



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