During a period of 3-4 weeks, carefully selected community members were actively involved in helping to develop and refine the Asian Weeks-campaign. Assignments and debates fuelled the community members to collaborate with one other under dialogue manager supervision. The enthusiasm from participants and their contributions were inspiring and valuable, leaving behind a wealth of information that has helped shape McDonalds´ new campaign.
"Crowdtech Pop-up Community provides true customer insights.
Please contact us for more information about when and how to run a Crowdtech Pop-up Community.
Pop-up communities create a perfect short-term setting for deep insights and unparalleled customer engagement. Typically lasting from less than 1 week up to 3 months.
Using either customers or externally recruited participants, you can do it all. Our integrated platform facilitates anything from singular campaigns, test one product/service, to short term diary studies. Qual and quant solutions are all easy to use and quick to hand.
Long term communities
A long term community offers a way to track consumers; their opinions, ideas, and potential changes in attitude over time. Lasting anywhere from 6 months to 2 years.
If you have clients coming back to you on a regular basis, a long term community will be guaranteed to save them money. Totally branded and customisable to your requirements, where you can conduct all your research in 1 place in a cost-efficient manner.