ronald mcdonald 052011

McDonald' s Asian Weeks

During a period of 3-4 weeks, carefully selected community members were actively involved in helping to develop and refine the Asian Weeks-campaign. Assignments and debates fuelled the community members to collaborate with one other under dialogue manager supervision. The enthusiasm from participants and their contributions were inspiring and valuable, leaving behind a wealth of information that has helped shape McDonalds´ new campaign.

"Crowdtech Pop-up Community provides true customer insights.

Main features

  • Custom-made community portal
  • Forum in Facebook-based structure
  • Online polls
  • Sub-group discussions
  • Alert mail functionalities
  • Rate posts
  • Upload images or videos (as participant)
  • Use background variables
  • Link with Crowdtech Survey 




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